TOYS VS GUNS
CLIENT: MINISTRY OF DEFENCE
AGENCY: MULLENLOWE SSP3
War in Colombia is over. However, gangs and organized crime groups are still recruiting children even from 8 years old to join their ranks in vulnerable zones of the country. The real and worst problem is that most of the children that get into the gangs, do it voluntarily, to run away from their own homes.
To call the attention of parents, we did a social experiment with some of those vulnerable kids to see how long they took to put together a simple toy according to their age. After that, we gave each one of them a more complex object: A weapon.
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